Category Archives: My Journey & Lessons Learned

The 5 Biggest Mistakes I’ve Made Building My Multi-Passionate Business Portfolio

It has likely not escaped your attention that I’m multi-passionate – a renaissance entrepreneur, a scanner, a polymath…or whatever label you care to give me ;)

You can probably tell this by the number of ventures I have and have had in my portfolio business…

If you’re on the outside looking in, it might seem to you that I move smoothly from venture to venture, working seamlessly across each project – without friction, stress or working ungodly hours – to get it all done. Sometimes (read: rarely!) it feels this way, but not all the time.

And It certainly wasn’t always this way…

One of the biggest challenges for business owners who are a little further behind on the path is to look at those further along, see what’s in place already and want it…

Then you start to feel disheartened and discouraged that you’re nowhere near ‘there’ yet, so you begin to procrastinate, start spinning on their wheels and eventually give up.

You forget – or don’t see – the blood, sweat, tears and umpteen mistakes made along the way (of which there have likely seen many).

And so here to remind you that we all make mistakes – and that you will learn the most from the ones you make yourself – are my greatest hits. Ahem…

1. Doing too many things at once…

The curse of the multi-passionate soul – doing too many things at once – is a sure-fire way to get nowhere fast. I know, I did it. For years. The reason?…

2. Not focusing on one brand, one website, one idea, one audience…

Which means that on the inside, you’re all over the place and on the outside, you’re all over the place.

It’s confusing, people don’t know where to put you – oh and don’t we all rail at being put in a neat, tidy little box? – and you end up weakening your message and your brand because you…

3. Start a new site for every new idea or offering…

And oh how I am guilty of this. All. The. Time. At one point in my online empire, I owned around 80 domain names. These days, it’s down to 18 of which only a handful are active websites, while the others are purely for brand protection.

Although it feels good to be the lord and master of your own empire, being the owner of a large portfolio of VRE (virtual real estate) isn’t necessarily a good thing because it means you…

4. Create a scattered online identity…

Which means once again, that you end up confusing your audience, customers, clients and even yourself.

A good measure of this is to look around at those “X tips from Y of the Most Successful Entrepeneurs In [insert your speciality]“.

If you struggle to [insert your speciality], there’s the problem – neither you nor anyone else really knows what your core strength is, what your superpower is nor what they should really come to you for.

Know the feeling you feel when your website and online profiles aren’t quite right and reflective of where you are now? That’s similar to the discombobulation people feel when they get bounced around between your 20 different websites ;)

And while you can boast proudly that your large empire costs mere peanuts to run, it also sets you up for the wrong kind of mindset to grow your business because you tend to go out of your way to…

5. Stick with free…

To power your business by patching things together to make do with free, when investing in the *right* tools and resources is much more effective than sticking with free tools just because they’re, well, free.

Switching to a mindset where you invest in the right tools, skills and support to grow your business is one of the steps that really identifies you as stepping up to the plate.

When you’re in the trenches of building your own business, it can be disheartening to look around and see others at the stage where you want to be; and begin to think you’ll never get there.

Take heart, the few key lessons I’ve learned can be distilled as follows:

  1. Focus
  2. Focus
  3. Focus

…do this, and you’ll get there MUCH sooner than if you don’t. I promise.

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