The best time for new beginnings is now...


Lea-WoodwardHello! I’m Lea (pronounced as in Lee-uh and not Lee) and I’m a Business Strategist and Implementation Specialist – which essentially means I’m good at planning AND implementing those plans. I’m also a wife (to Jonathan, an Illustrator) and mother (to Mali and Samson).

In previous incarnations, I’ve been a management consultant for the world’s largest consulting company and a holistic health coach – and still use the experience and knowledge I gained from both roles in my work today.

My 10+ year journey through entrepreneurship has never been solely about business, it’s been an all-encompassing life experience too. I live my life the way I want to live it and I do business the way I want to do it, no matter how weird or ‘wrong’ my way might seem to others.

A Snapshot Of How My Life & My Business Look Today…

  • I’m a minimalist – which is a challenge with two young kids (one of whom is a hoarder) and an illustrator husband who creates his work from cut paper collage. Nevertheless, we probably have about 10% of the toys most people we know have, and around 40% of all the stuff they have too.
  • We own a house we don’t live in and rent it out instead, which leaves us free to move about and rent wherever suits us best. This changes a lot, and we like variety.
  • We home educate our children because we believe we’re best placed to help prepare them for the world (of work) they’ll be living in. We’re not anti-school though we tend to veer towards an unschooling approach versus follow any kind of set curriculum.
  • Meal times are our anchor; we eat together pretty much 100% of the time, almost always at our kitchen table with the odd TV dinner as a treat. Breakfast is usually some time between 9-11am, lunch between 2-3pm and dinner between 6-7pm.
  • All our days are spent together as a family.
  • Holistic and complementary approaches to wellness are always my first port of call, over drugs and medication.
  • I do most of my business work at odd hours – between the hours of 9-11pm and sometimes 3-6am. The latter isn’t as unhealthy as it seems because I sleep for 5-6 hours first, wake up and work, then get another couple of hours sleep again. I find my productivity, clarity and creativity are through the roof at 3am if I’ve had restful sleep beforehand.
  • I start new businesses as quickly as I end ‘old’ ones. I don’t always do a whole lot of research before I do either; relying instead on instinct and a series of key business performance indicators.
  • I am ruthless about what is and isn’t working (subject to my criteria which include whether it’s fun and a good return on investment of my time and energy, both financially and energetically), and I am a big fan of experimenting with new ideas before shelving them if my interest runs out quickly.
  • I work almost 100% online, except for the retreat days I run and the odd private mentoring day.

This is my life my way, and my business my way. What does yours look like?

Who I Work With

I work with business owners who are looking to master the roles they play in business and in life; who are seeking to carve out their path in a way that is wholly true to who they are. I work with game-changers. People who are willing to step up and change the game – for themselves and for others.

  • You’re on a mission to make a positive difference with a business and life that matter.
  • Your goal is to build bridges that make the inaccessible more accessible to those ready to pay attention.
  • You’re ready to let go of and release the beliefs, behaviours and tools that no longer serve you.
  • You’re ready to invest in the mindset, strategies, behaviours and support that will help you get there.
  • You aren’t seeking the limelight because you know this is about more than just you.
  • You want to live your best life in your own way and be enormously successful on your own terms.

I will help you explore and find your own answers to the following questions:

  • If no-one was watching you, and no-one was judging you, how would you live your life and run your business?
  • If you were able to step up and play the roles you need to in your business and life, how do you need to be and what do you need to do?
  • If you build a business and a life around being wholly true to yourself, what would that look like?

It is my goal to help you find the right approach for YOU – to reassess your current approach and find a better one – so that you can have the impact you want without having to compromise.

My Core Values

I believe core values matter HUGELY; they drive almost all our decisions (conscious and unconscious), and they function as a guiding compass, in business and in life. My top personal core values – and what they mean to me – are:

  • Freedom ~ to choose what’s right.
  • Integrity ~ being the true you, no matter what.
  • Empowerment ~ giving – rather than taking – control is my aim.
  • Excellence ~ perfection is over-rated, though I get aim to get as close as I can!
  • Exploration/Experimentation ~ everything is an experiment, in business and life.

My business’s core values are:

  • Integrity – doing what’s right, even when no-one is looking.
  • Responsibility – taking responsibility for one’s success.
  • Excellence – if you’re going to do it, do it with excellence or just don’t bother.

When You Work With Me, You’ll Get:

  • The macro and the micro – focusing on both the long range vision and the day-to-day details.
  • A truly holistic approach – business and life are intertwined; one should support the other and I’ll help you make sure you get the balance right.
  • A relentless focus on values – because they determine everything.
  • Encouragement to pull, not push – to help things flow with greater ease.
  • Uncompromising integrity – because you can’t give what you don’t have. That includes me and you.

What makes me different?

When you choose to work with me you’ll benefit from a solid combination of past real world experience (I’ve not just read the recommended business books), a depth and breadth of skills (strategy, technology, marketing, and more), and a healthy dose of intuitive wisdom…

  1. Much of my advice is based upon experience of setting up, running and growing multiple successful (and failed) ventures of my own, in completely different fields, alongside having two kids and a healthy dose of ‘balance’.
  2. I have real world, hands-on experience of improving other businesses, as a former management consultant for the world’s largest consulting firm.
  3. I relentlessly experiment, explore and push the boundaries with my own business, and continue to launch new projects which fit with my overall strategic plans (and some that don’t!).
  4. I plan and do. I don’t just talk about what I’m going to do, I actually do it. And share my learnings with others throughout.
  5. I have a few signature systems. But my work is most definitely NOT one-size-fits-all; in fact it’s based upon helping you put your core values at the heart of everything you do, and creating structures to enable you to be wholly true to yourself.

My Own Business Ventures…

I’m somewhat of a multi-passionate, serial entrepreneur and usually have a few ventures on the go at any one time. The current ones include:

  • Inspiring Ventures – my primary company which produces innovative and inspiring products for lifestyle entrepreneurs.
  • Location Independent – technology resources and support to help you live and work from anywhere.

During my time as an entrepreneur and business owner, I’ve:

  • Written, self-published and sold my own 60k-word book, back in 2007 before everyone was doing it.
  • Published and sold numerous other eBooks, eGuides and digital zines.
  • Written, built and sold a wide range of digital programmes.
  • Set up and grown a number of online communities (free and paid).
  • Organised and hosted large and small events, workshops & classes, both online and off.
  • Coached, mentored and consulted for hundreds of business owners online.
  • Run a health & fitness coaching business, a web design & development business, been a professional blogger (i.e. I was paid to blog), a freelance writer, a technology consultant, a teacher and an online business consultant.
  • Been kicked out of the largest personal development group on Facebook (details here!) :-/

Quick Soundbytes

  • I’m a wife to Jonathan – a talented illustrator, and a mother to Mali & Samson who we home educate.
  • I’m Filipina but was adopted by English parents from birth, in HK.
  • I actually loved working in the rat race – it was the office politics and ridiculous company policies that wore me down & I quit the very first day back in the office after a 6 month sabbatical. I think that’s still a company record.
  • I LOVE food – and I most definitely live to eat. We eat organic, though I am partial to the odd juicy burger and fries.
  • I’m left-brained, spiritual, creative and intuitive – ridiculously logical, highly creative but not in the artistic sense (I can’t draw to save my life), very intuitive and spiritual.
  • If you’re into Myers Briggs, I’m an INFJ. If you’re into the Fascinate system, I’m the Victor. If you’re into Human Design, I’m a Manifestor.
  • I’m 5 feet and 1.5 inches – the 0.5 is very important. If you’re also this short petite, you’ll know.
  • I have a very British accent but also speak a bit of German, French, Spanish and Italian.
  • I was once listed in Forbes magazine’s Thirty Women Entrepreneurs To Follow on Twitter.
  • My projects have been featured in national and international press. You can see all my media mentions here.
  • I have spoken about location independence and running an online business for the Hult International Business School, Dubai and the American College of Management & Technology, Dubrovnik.

The Long Version

I’m a former management consultant – I left university with no clue about what I wanted to do and foolishly thought that consulting would help me figure that out. At the time, working for then Andersen Consulting (now Accenture) was my dream job. I soon learned better!

Leaving the corporate world after a tragedy…

After a personal tragedy forced me to re-evaluate my life (holding your Mum’s hand while she dies can do that to you), I quit the rat race and became a personal trainer. I told you that my time at Accenture didn’t help me figure out what I really wanted to do!

Diving headlong into the world of holistic health…

I then focused my training and client services more on holistic health (rather than just fitness – think metabolic typing, the CHEK approach and other unconventional but effective strategies) but this morphed into a 2-year journey to heal my own body and system – and repair the damage and havoc caused by my hedonistic lifestyle in the City.

Becoming location independent and nomadic…

After another unfortunate event (my husband, Jonathan, was made redundant) once again forced us to re-evaluate our lifestyle, we decided to get smart. That’s when we became location independent, coined the phrase and set off for destinations unknown. Along the way, we set up the site, Location Independent, to help other people create a life of freedom, untethered by their geographic location and follow in our footsteps.

Becoming parents. Accidentally…

We also became parents to the cutest little Munchkins (Mali & Samson) we could ever have wished for. And that’s after having announced to the world that we didn’t want kids!

Pulling it all together…

And we finally figured out how to tie everything we were passionate about into something resembling a multitude of businesses which enable us to pioneer our own paths to be true to ourselves, and help others do the same too.

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