What's the use of running if you are not on the right road?German Proverb

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about core values, to help you change the game you're playing and gain a fresh perspective.

Lea-WoodwardWelcome! I’m Lea (pronounced Lee-UH and not Lee) and I’m a Strategist and an Implementor.

I developed the Values-Based Business Plan – a 1-page business plan that puts core values at the heart of your business, and the Customer-centric Journey – to help you build a business that puts customers where they should be…up, front and centre.

I work best with game-changers; people who want to change the game for themselves and others by implementing the kinds of strategies – in business and life – that work.

Do our core values match? Find out here →

Hope Is Not A Strategy.

It’s no longer possible to compete solely on price, to stand out with ‘business as usual’ practices, nor to profit from one-way, win/lose transactions. The business of today that wants to stand out tomorrow must be founded upon a strong set of core values which shine through in every facet of the business.

Core values are what the most successful businesses of today’s economy lead with…and truly putting customers at the heart of what you do is about more than paying lip service to them.

Find out how to build a business that stands out in today’s world →

If everyone is thinking alike, then somebody isn't thinking. – George S. Patton

Critical thinking, conscious questioning and intentional decision-making are the hallmarks of mastery. If you're ready to step up and make positive changes, start thinking differently.

If I can cause you to think differently about things, you can change them...so my content is designed to provoke this – to help you to rethink what you're doing and why.

Start thinking differently →